More finished video, more places to be seen, and a stronger presence in Beaumont.
Prepared for Legacy Community Health. Presented by Rollis Fontenot III, Ascend Sync | HR Maximizer
2027 Priorities
Where Legacy is headed in 2027
Beaumont first
Recruiting and employee culture video starting in Beaumont and the Golden Triangle.
Pharmacy and therapists
Dedicated content for both teams.
Benefits, refreshed
A refreshed 2027 benefits video.
Today
What the partnership includes today
Full filming days, scheduled in shifts of up to 4 hours
Finished videos a month
Guaranteed views a month
What's New
What 2027 adds for Legacy
Finished videos a month, 2.5 times today's volume
Guaranteed views a month
A fully managed Instagram career page
Posting on YouTube and LinkedIn on Legacy's behalf
Filming every other month, with a strong share in Beaumont
The Workflow
How 20 videos a month get made
Long-form edit
Our senior editor builds and polishes one long-form video every 1 to 2 months, using every camera angle and b-roll.
AI picks clips
The strongest moments become short clips in three lengths: up to 30 seconds, 31 to 59 seconds, and 1 to 3 minutes.
Human polish
A junior editor cleans up and polishes every clip, so nothing is fully AI-edited.
Legacy approves
Legacy reviews and approves before anything is posted.
Filming
Filming every other month, with Beaumont at the center
On location
A fair amount of each shoot happens in Beaumont and the Golden Triangle.
Community events
Legacy events join the filming calendar, using dates from Josh.
Practice run
A one-month practice run tests the full workflow first.
Instagram, fully managed
Account creation, content, and posting for Legacy's Instagram career page.
Posts a week: about 2 on recruiting, 2 to 3 on culture
Legacy Culture Site
The Legacy culture site
A dedicated site, separate from the careers site, that speaks to the culture of Legacy and what Legacy has been doing lately as an organization.
Legacy's culture
The story of who Legacy is, in one place.
What Legacy has been doing lately
Recent news, events and milestones from across the organization.
Reels and jobs
Visitors arriving from Instagram keep watching more reels and can see open jobs.
It is also a place for people who already work at Legacy.
Design and development are included.
Distribution
YouTube and LinkedIn, posted for Legacy
What Legacy gets
Finished videos posted to Legacy's YouTube channel and LinkedIn page on Legacy's behalf
Posting only on these two platforms
What Legacy provides for community management
- A list of approved accounts and organizations to engage with
- Sample comments and approved replies for common situations
Review Process
Reviews that keep content moving
Within 2 weeks
Videos finished after filming.
Rollis texts
Michelle, Ilda and Megan when videos are ready.
Within 48 hours
All review. The review site sends each reviewer a notice and a reminder.
Investment
$8,000 per month
Everything Legacy gains in one monthly partnership:
Filming every other month
20 finished videos a month
Instagram management; posting on YouTube and LinkedIn
Community management
Review support
Legacy culture site, development included
A 30,000 monthly view guarantee
Next Steps · Partnership starts December 2026
Next steps: Ascend Sync
Build the plan
Build the plan for the first quarter, December 2026 through March 2027. Contact Josh for event dates and plan pharmacy and Beaumont content.
Practice run
Start the one-month practice run.
Follow links
Michelle and Rollis add Instagram and LinkedIn follow links to the careers website together.
Check-ins
Meet again in February or March, then hold quarterly check-ins.
Next Steps
Next steps: what helps most from Legacy
A mention in the weekly Friday newsletter and in new-hire orientation
A look at the Teams and SharePoint video space
A line in the media release so videos stay in use after someone leaves Legacy
The approved accounts list and approved replies for community management
The 2027 Video and Social Partnership